Nowadays, it’s relatively easy for different businesses to advertise their products and services on the Internet. You could say that digital media is the norm for many businesses today. But printed media is still making headway, even with the proliferation of digital advertisements. After all, when a product or service is advertised on a flyer, banner, or magazine, it makes a unique visual impact that is not easy to ignore.
If you are in the process of making use of printed advertisements for your enterprise, then you know that there are different kinds of printed media to choose from. Flyers, for one, have always been popular, as they are quite versatile and can be used for a range of purposes. Let’s take a closer look at the different types of flyers available and their specific uses:
Club or event flyers
As their name implies, club or event flyers are used to promote a particular event sponsored or held by a club or organisation. These types of flyers are usually vibrantly designed with bright colours and make use of images of the highest resolution and quality. The reason for this is to promote enthusiasm about the event and encourage members and the target audience to participate.
Business or professional flyers
The second type of flyer is the business or professional flyer, which is used to give information about a certain company and its products and services. As you can imagine, this type of flyer is more subtle, displaying more muted colours and elegant, classic fonts. There is stress on a company’s professionalism and reliability, so business or professional flyers have more detailed information which enhances a company’s image. If you are operating a company in London and would like to establish yourself in the area, it is a good idea to release flyers to let residents know what you have to offer.
The uses of flyers
Flyers have various uses and can be distributed in different ways. A common type of flyer is the insert, which is simply placed within a print publication such as a magazine or newspaper. To make it more effective, this type of flyer can be inserted into a publication which has a similar niche. Another type of flyer is the mailer flyer, which is mailed directly to existing and potential customers. A good strategy for this kind of flyer is to personalise it according to the recipient.
Other types of flyers include a catalogue, an invitation flyer, and a coupon or gift certificate. Invitation flyers are used for events and often double as the actual admission ticket itself. A catalogue flyer, on the other hand, includes a list of the products which a company has, along with their corresponding prices. Meanwhile, coupon flyers are often useful for rewarding loyal customers and for drawing in new customers, as there isn’t any customer who doesn’t like receiving a discount or a free item.
Today, you can make your flyers more attractive and appealing, especially if you enlist the services of an expert in flyer printing in London. But at the end of the day, it needs to impart a clear and concise message and a definite call to action.
Image attributed to: FreeDigitalPhotos.net Master isolated images