In 2010, the National Small Business Association (NSBA) conducted a survey which confirms that the majority of small businesses encounter various technological issues. For many years, NSBA has been at the forefront of research and advocacies for small businesses. Its mission is to help small businesses in the country address key issues and develop strategic policies for business growth.
One of the main goals of NSBA is to study how businesses utilize technology to enhance efficiency and to improve overall productivity. Based on the results, more than 90 percent of small business respondents believe that technology is a critical element in their entire operation. Similarly, more than 80 percent of the respondents admit that an official website is important. In addition, at least 84 percent actively engage in online shopping while more than 70 percent prefer to shop online using Internet banking.
When it comes to resolving technical issues, more than one quarter of all respondents choose to handle specific problems for their company. On the other hand, more than half of the respondents admit that they usually spend more than two hours every single week on troubleshooting concerns. In many cases, consulting with someone who has a computer science degree is a helpful resource to utilize.
Here are some of the biggest technology issues that small businesses are facing today.
Is your business data safe? This question has been explored so many times by small business owners. In fact, there is a growing concern whether entrepreneurs are doing all they can to protect and safeguard their business data. According to the U.S. Small Business Administration, an increasing number of small businesses in the United States have started to adopt data -backup measurements. A similar concern is echoed by another study conducted by Sage Small Business Disaster Preparedness in 2012. In this study, more than 80 percent of the respondents admit that data back-up plans are always part of their emergency and disaster preparation.
Although Social Media is a recent development, it has already gained a huge following among small businesses. To connect with a wider customer base, businesses take advantage of Social Media. It serves as an effective platform to showcase various products and services. Marketing options via Social Media are also widely available. The NSBA study shows that at least five percent of the respondents strongly prefer blogging. Meanwhile, more than 50 percent do not consider using Facebook, Twitter, or LinkedIn to market their products or connect with customers.
Surprisingly, more than 80 percent of small businesses still believe that having an official website is not important. According to NSBA, most of those who do not believe in the value of a business website think that it is not cost-effective. Other respondents also admit that having a website entails technical maintenance, which is something that they cannot handle regularly. In the same study, many respondents also claim that making regular updates for a website is quite challenging.
At present, there are more than 30 million small businesses in America. To help these businesses succeed and thrive among competitors, technology issues must be seriously addressed. A reliable and highly skilled technical team should be given the task to identify and resolve technological concerns.
Technology can provide small businesses with many opportunities to cope with various issues.
Small businesses have been struggling with various challenges for the past three decades. By understanding the level of technology that is required, small businesses will be able to cope with these issues more effectively. Most important, businesses should understand that these technological issues can be managed properly.