Search Engine Optimization is a critical component in today’s modern marketing mix. If you are trying to increase your company’s visibility on the web, you must invest your time and money into optimizing your website for the search engines if you want to be found among the billions of websites that exist today. While SEO is an integral part of any marketing campaign, many small and mid-sized business owners are wondering just how much money they should be investing in this avenue of marketing. If you are wondering how much is too much, here are some helpful tips to help you decide which services is best.
Types of Payment Models
SEO is much more than just creating keyword content for your website. While this is part of the process, SEO involves everything from branding your website, designing it, and promoting it offsite. This is why smart business owners with no experience in SEO will hire an agency specializing in SEO to improve rankings. When you are comparing agencies offering local SEO services, you need to be sure to choose an agency using the best payment model based on your needs. You can generally choose between the following:
* Project-based Pricing: If you are looking for a campaign designed specifically for your company, you may pay a project fee based on the scope of the project.
* Fixed Contract Pricing: Contract pricing is based on the type of service you are looking for. If you want to post content to article directories, you will pay a fixed price per article or directory. If you want the company to run a local SEO report, you may pay for the company to assess your strengthens and weaknesses before you decide which services you need to select.
* Retainers: If you want to retain an agency to provide specific services each month, you may want to sign a monthly retainer. While the cost can vary between hundreds or thousands of dollars a month, this model offers the greatest Return on Investment.
What You Can Expect to Pay
The prices set by local SEO agencies can vary dramatically based on location, reputation, and variation. If you are looking for a limited array of monthly services, you can expect to pay between $500 and $5000 per month. Businesses with greater needs will pay at the top of this spectrum.
The price of a project or a contract service depend on the type of service you are contracting. If you want to setup a social media account, build links, audit or update website content, design your website for the search engines, or write press releases, you can spend anywhere from 15 cents per word, to $10,000 per project.
SEO is extremely important, and there is not one right answer to how much you should spend on your SEO campaign. In the beginning, you may spend more on creating fresh content and blogs, but as you have a presence online, the investment you’ll be required to make will go down. By hiring an agency to do the job, you can measure your ROI, improve your reputation and measure the success of your campaign with analytic reports.